Today, Anima launches its augmented reality platform and the largest-ever AR NFT project.
Anima collaborated with modern street artist Demsky on PHASE MN:01 Mirror, a digital sculpture and gateway to the metaverse. An extension of Demsky’s otherworldly physical works, Mirrors are augmented reality NFTs that can be evolved interactively through global exploration.
The project includes 8,888 one-of-a-kind AR NFTs, released with a mysterious set of coordinates around the world. These digital sculptures will evolve when placed at those revealed coordinates, changing the sculptures’ look, sound, and even tokenized metadata based on real-world actions. Owners will join a community of explorers, transcending physical and digital boundaries in a blended reality that exists only in the camera metaverse.
Mirrors are now available for reservation at $200 each via Anima’s new web marketplace that will accept crypto and fiat for sales. Interested collectors can request to reserve up to 15 NFTs, and randomly-selected winners will be notified in December to complete their purchase.
Anima elected to launch its AR ecosystem on Palm because of its commitment to sustainability, interoperability with Ethereum main net, and low gas fees that allow for more approachable sales prices of NFTs.
This release begins to show what Anima is building: truly interactive augmented reality experiences. Anima projects bridge physical and digital realities, changing and complementing each other in real-time.
This is far from dropping a 3D object in front of a camera and saying it’s AR. This is truly a metaverse – a camera metaverse – that exists as a digital layer on top of our world, dynamically changing and built by creatives.
Anima’s approach is informed by their cofounders’ past work: Alex Herrity helped design and develop the Epic Games Store and worked on Fortnite, while Neil Voss created iconic 3D games with Nintendo like Tetrisphere 64 and founded creator network Ultravisual.
Anima has AR projects in progress with a diverse list of unique creators, including an iconic fashion designer, a former NASA astronaut, a Grammy-nominated composer, a world-famous cryptographer, and artists like Matthew Day Jackson and Michael Kagan.
Each Anima project introduces a new AR mechanism that they’ve developed, like location triggers, crafting, object pinning, nestable objects, and spatial sound. Token metadata is viewable within the AR experience itself through a patented technology Anima developed to display live blockchain data.
Backed by Coinbase Ventures, Flamingo, Not Boring Capital, and Hashkey, Anima is the engine and marketplace for creator-driven AR, aiming to spark a camera metaverse that bridges the real and digital realities.