HENI is delighted to present Greetings from Giza, their first NFT collection by JR on the Palm Blockchain. For the first time, the enigmatic artist is able to make ephemeral art persist through the use of blockchain. Greetings from Giza is a multi-layered collection that blurs the lines between the public and digital space, inviting the audience to not just own, but become part of the artwork.
On October 21st, the project and application period are launched with the installation of a large-scale public work in Giza, Egypt. In line with the years since this historic monument was constructed in 2570 BC, the artwork has been divided into 4,591 Greetings from Giza NFTs, each showing a unique detail of the work made up of black and white shapes. For the first time, this allows a global audience to own a piece of a public installation, making JR’s ephemeral art permanent within the digital realm.
The collection is on the Palm blockchain, which is a new token-powered ecosystem for NFTs connected to Ethereum by a bridge. It is 99% more energy-efficient than proof of work systems such as Ethereum or Bitcoin. It also has low gas costs and fast transaction finality.
For my first NFT ever, it’s amazing to be able to work on such a historic monument and to connect it with a technology that I never imagined would exist when I started my work as an artist 20 years ago.
The artistic journey of JR starts in his hometown of Paris, France. His commitment to community, collaboration, and civic discourse was already visible in his early photographic projects. By pasting large photocopies in the streets of the country’s capital, he freed his art from the restraints of museums or galleries and captured the eye of the casual passerby. By bringing the faces of young people from underrepresented communities to prominence, JR brought attention to the misrepresentation of these individuals in the media, thereby also challenging the public’s assumptions and biases. Shortly after, JR expanded his art beyond France and made the world his gallery.
Now, JR is an Oscar-nominated filmmaker, TED Prize winner, and was named one of Time’s 100 most influential people in 2018. His practice is rooted in his deep commitment to collaborating with individuals and communities alike. He has received critical acclaim for his global art projects that bring together diverse groups of participants and create dialogue around critical social issues.
The logical next step for JR was to bring his art to the world of NFTs. The artist’s unique ability to make the viewer part of the artwork, has found a new meaning with the opportunities that NFTs offer. For the very first time, people are able to own a piece of the public installation. With Greetings from Giza, JR plays on the balance between the macroscopic and the microscopic, the individual experience with the universal.